Olympic Lifting · CrossFit West Chester, PA

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15 years of coaching experience. USAW Level 2 Certified. In-person training at CrossFit West Chester and remote programming available worldwide.

15+ Years
Coaching
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Head Coach
Joe Brown
Olympic Lifting Strength & Conditioning Nutrition Coaching Remote Programming USAW Level 2 Certified CrossFit West Chester Never Give Up Olympic Lifting Strength & Conditioning Nutrition Coaching Remote Programming USAW Level 2 Certified CrossFit West Chester Never Give Up
JB
USAW L2 Certified Coach WCU Exercise Science

Joe Brown

Joe has been working as a personal trainer and strength/weightlifting coach for almost 15 years. A USAW Level 2 certified coach and West Chester University graduate with a degree in Exercise Science and a minor in Nutrition.

His coaching philosophy is shaped by personal perseverance — battles with cancer, personal injuries, and the relentless drive to keep improving. Giving up gets you nowhere.

Joe's approach is simple: as a team — coach and athlete — you can push through any hardship and make real progress. Don't stop. Never Give Up.

15+Years Coaching
L2USAW Certified
WCUExercise Science
100%Commitment
Work With Joe

Training Services

Book a Session
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Remote Programming

Custom training programs written specifically for your goals, delivered remotely so you can train anywhere in the world. Full programming with video feedback and regular check-ins.

$150 / month
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Programming + In-Person

The full package — tailored programming combined with regular in-person coaching sessions at CrossFit West Chester. Ideal for athletes who want hands-on technique work.

Custom pricing

Individual Session

One-on-one coaching for athletes who want to focus on a specific lift, fix technique, or get an intensive training session with immediate expert feedback.

$50 / session

Nutrition Coaching

With a Nutrition minor from West Chester University, Joe doesn't just train your body — he helps you fuel it. Real food strategies, not gimmicks. Because how you eat directly impacts how you lift, recover, and feel.

Whether your goal is body composition, performance, or simply feeling better day-to-day, Joe will build a sustainable nutrition plan that works with your lifestyle.

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Personalized Macro Planning

Custom protein, carb, and fat targets based on your body, goals, and training volume.

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Diet Periodization

Nutrition strategies that align with your training phases — bulking, cutting, or performance-focused.

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Ongoing Accountability

Regular check-ins to refine your plan based on real results and how you're feeling.

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Practical, Sustainable Habits

No crash diets. No fads. Real strategies you can maintain long-term for lasting results.

Sample Athlete Macro Breakdown
Protein180g
Carbohydrates280g
Fats70g
What's included
Initial nutrition assessment
Custom macro & calorie targets
Meal timing recommendations
Supplement guidance
Bi-weekly check-ins & adjustments

Nutrition coaching can be added to any training package or booked as a standalone service.

Inquire About Nutrition
Real Athletes, Real Results

What People Say

I've been training under Joe for over 3 years. He has been instrumental in refining my technique, building lasting strength, and helping me stay consistent — even when life gets chaotic.

@dev_rad 33 years old · 3+ years with Joe

I have become so much stronger which helps with all aspects of life. My lab numbers are better than they have been in 10 years. I feel great, and mentally I am much more accepting of life's challenges.

Mary Buckley 68 years old · Several years with Joe

Weight training with Joe changed my life. Before I got a coach I could never stick to an exercise routine. Working regularly with Joe I became stronger — daily back pain disappeared and I lost extra weight.

Duie Latta 44 years old · Changed athlete

Get Started

Ready to take your training seriously? Whether you're interested in in-person coaching, remote programming, nutrition guidance, or all three — reach out and let's figure out the right plan for you.

📍 CrossFit West Chester, Old Fern Hill Rd, West Chester, PA
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